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What would you think if you heard a dj on the radio saying: "I have two pieces of papers with letters on them specially for you, be caller 100.000 and win those two pieces of paper". Would you get exstatic and run for the phone? Ofcourse not! But why do so many stations keep selling their concert ticket give aways in this fashion on the air?Most of the time I ask the same question to the talents that still do 'sell tickets', they admit...

By Roadkill CreativeIf you’ve been at production for more than a few weeks, you’ve probably noticed the most time consuming task in the studio (or at your desk with Adobe Audition or Pro Tools) isn’t putting the pieces together for a great promo — it’s taking the time to find the pieces to produce that great promo.A few years ago, I remember my PD coming into my studio asking me to cook up a promo that featured some caller audio. I had...

Good news for all aircheck fans! The aircheck links in the right column have been updated and now feature even more sites where you can listen to great radio and download airchecks from. Enj...

A few more years and every station has to live with the reality of PPM, the Portable People Meter of Arbitron. Obviously the system has lots of advantages in comparison to the traditional way of acquiring radio ratings. But more and more radio veterans seem to question PPM's accuracy because listenership reports have frequently been quite different from those of the old diary system. Dr. Barry Blesser, Director of Engineering, 25-Seven...

Last time in the 'Critique yourself series' we talked about the proper preparation for a radioshow. If you haven't read it, please scroll down and don't miss the first part of this series.2. RehearsalThis time we're talking about rehearsal. Lots of air talents I meet, think it's strange or stupid to rehearse something or they think they're good enough to just go ahead and put it on the air. Or it would inhibit spontaneity! Ofcourse you...

When coaching air-talent on the art of teasing/preselling I always emphasize on using a time frame in which the teased subject takes place. Last week when doing some renovation to my backyard, it struck me again how important that time frame really is. I was waiting on the truck to deliver my dump container and the driver couldn't tell me what time exactly he would come. He only said to me he was coming in the late afternoon. Clearly this...

In my 'Critique yourself' series I already emphasized on the need for more listener-focused content. Try to get in the heads of your listener and talk to and with them about what they're passionate about and now there's a new study that underlines that advice!Radio consultant Alan Burns did an extensive study that shows that less than 10% of the average radio station’s content is “listener-focused”! He analyzed an hour of twenty CHR, Hot...

In todays radio world with tighter budgets and less creative time it's getting harder and harder for an air talent to get decent critique and guidance form his or her programm director. Nevertheless, now in financial uncertain times it's more important than ever to keep your presentation fresh, unique and up to date. So how do you do it? Try critiqueing your self! Not easy, not fully objective but absolutely effective!Especially with these...

Getting your music scheduling ready for the summer? How do you handle those spice summer songs? You could fit them in manually after compiling your log but that takes a lot of time. Then there's the option of creating an extra category of summer songs but how do you implement that in a clock in order to work?If you want to spice up your playlist with summer songs, don't want to spend extra time massaging your log and still want to have...

J Nice & Julian ...

See Z 100's production director Dave Foxx like you never seen 'em before in a sketch about voice overs. He even takes his cap of for this one...

How will your station remember the King of Pop? Consider playing one Michael Jackson every hour depending on our format of course. CHR and AC may lean towards 2 titles an hour. Also think about having a biography and some Youtube videos featured on your station's website. Finally listeners will appreciate a place on your site where they can leave their wishes and message. For the weekend consider a specialty show looking back on the career...

Aaahh don't you like it, the days are getting longer, the sun is shining brighter and you've finished all special summer imaging elements that your PD aksed for. Finally some time to relax...sounds tempting huh?Think again! This is the perfect time for you to screen all of your imaging elements for the fall season. Get ahead by conducting a thorough screening of all ID's, sweepers, jock elements, toth-segues etc. Do they still sound fresh?...

If we knew then what we know now, we wouldn't do a lot of things the Kidster does in this fabulous aircheck from the 90's but still...we sometimes could use some more energy and entertainment on the radio these days. Click, turn up the volume and enjoy the good old days from the top of the Empire State Building! Or follow Kid today on Twitt...

Are you still running those billboards with just your station's name, frequency, slogan and morning show hosts on it? You really think that grabs the attention of your potential listener? You want to stand out, do something that is out of the ordinary. Here are some examples on how to do just that...WAKS-FM/Cleveland (CHR) KISW-FM/Seattle (Classic Rock) KOMP-FM/Las Vegas (Rock) WCPR-FM/Biloxi-Gulfport (Rock) WKLS-FM/Atlanta (Rock) WKLS-FM/Atlanta...

Check out this interesting presentation. Sorry, only in Dutch.Rab0...

This site blog will be under heavy construction for the coming weeks. Later you'll be able to find everything about radio...RIGHT HE...