Radio Blog ideas & advice | PROGRAMMING | MUSIC | TALENT | PROMOTIONS |

Last time in the 'Critique yourself series' we talked about the proper preparation for a radioshow. If you haven't read it, please scroll down and don't miss the first part of this series.2. RehearsalThis time we're talking about rehearsal. Lots of air talents I meet, think it's strange or stupid to rehearse something or they think they're good enough to just go ahead and put it on the air. Or it would inhibit spontaneity! Ofcourse you...

When coaching air-talent on the art of teasing/preselling I always emphasize on using a time frame in which the teased subject takes place. Last week when doing some renovation to my backyard, it struck me again how important that time frame really is. I was waiting on the truck to deliver my dump container and the driver couldn't tell me what time exactly he would come. He only said to me he was coming in the late afternoon. Clearly this...

In my 'Critique yourself' series I already emphasized on the need for more listener-focused content. Try to get in the heads of your listener and talk to and with them about what they're passionate about and now there's a new study that underlines that advice!Radio consultant Alan Burns did an extensive study that shows that less than 10% of the average radio station’s content is “listener-focused”! He analyzed an hour of twenty CHR, Hot...

In todays radio world with tighter budgets and less creative time it's getting harder and harder for an air talent to get decent critique and guidance form his or her programm director. Nevertheless, now in financial uncertain times it's more important than ever to keep your presentation fresh, unique and up to date. So how do you do it? Try critiqueing your self! Not easy, not fully objective but absolutely effective!Especially with these...