Radio Blog ideas & advice | PROGRAMMING | MUSIC | TALENT | PROMOTIONS |

By Roadkill CreativeIf you’ve been at production for more than a few weeks, you’ve probably noticed the most time consuming task in the studio (or at your desk with Adobe Audition or Pro Tools) isn’t putting the pieces together for a great promo — it’s taking the time to find the pieces to produce that great promo.A few years ago, I remember my PD coming into my studio asking me to cook up a promo that featured some caller audio. I had...

Good news for all aircheck fans! The aircheck links in the right column have been updated and now feature even more sites where you can listen to great radio and download airchecks from. Enj...

A few more years and every station has to live with the reality of PPM, the Portable People Meter of Arbitron. Obviously the system has lots of advantages in comparison to the traditional way of acquiring radio ratings. But more and more radio veterans seem to question PPM's accuracy because listenership reports have frequently been quite different from those of the old diary system. Dr. Barry Blesser, Director of Engineering, 25-Seven...